We're thrilled to announce that TravisMathew, the premium golf apparel brand, has chosen MatchFit to lead on its creative marketing and PR campaigns across the EMEA region.
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Founded in California in 2007, TravisMathew has built a reputation for high-quality, fashion-forward apparel designed for wear on and off the course. With ambassadors including two-time PGA Tour winner Akshay Bhatia, and a number of DP World Tour stars, the brand blends performance and style, bringing a modern edge to golf culture. 

The initial phase of the partnership will see MatchFit lead the creative strategy and execution for a major global brand collaboration launching this summer – the first campaign planned to increase Travis Mathew’s visibility across the region. To help growth in the region, TravisMathew recently appointed Andrew Law, who joins the EMEA team with a wealth of experience from his work with industry-leading golf brands, including adidas and TaylorMade.

Renowned for his strategic vision and innovative approach, Andrew has built an impressive track record of growing high-performing teams and driving impactful results. His expertise perfectly aligns with TravisMathew’s ambitions for expansion and market growth across the EMEA region. 

‍Donald Parish, Co-Founder of MatchFit, commented:“I’m thrilled to welcome TravisMathew in to our agency roster. On a personal level, golf has always represented a true connection to the natural world – something TravisMathew embodies in both spirit and design. I believe it’s time to shake up the golf industry with a new approach to contemporary brand storytelling, and I’m excited to bring MatchFit’s storytelling credentials into golf for the first time. It was clear from the outset that TravisMathew are the perfect partners for us, and we are already loving working with the team.” 

‍Ben Howlett, Head of Marketing, EMEA at TravisMathew, said:“We’re delighted to have appointedMatchFit after a process which saw their creativity, passion and credentials stand out. This is an extremely exciting moment for TravisMathew as we look to enrich our market share across EMEA and reach new demographics. Creative story telling and authentic engagement are central to our strategy and inMatchFit we’ve found the perfect agency partners for our journey.” 
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This announcement comes at an exciting period of growth for MatchFit.
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The agency was recently named ‘ChallengerAgency of the Year’ at the UK Sponsorship Awards 2025 and is currently shortlisted as ‘Specialist Agency of the Year’ at the upcoming SportIndustry Awards 2025. 

March also saw the launch of MatchFit’s second division in Manchester, expanding its national footprint alongside itsLondon headquarters.