MatchFit Sports PR Agency Logo

The specialist
Sports PR

We take a complete immersion within the world of sport, combine it with an audience-led approach and unleash the power of ‘earned-first’ storytelling for world-class clients.

Buying attention is great but 'earning' it is even better.
Growing the grassroots and showcasing the elite.
Supercharging iconic brands and emboldening governing bodies.

Sports PR that is MatchFit.
Our world-class clients sit at the heart of sport.
We are trusted storytellers for clients who span every part of the sporting world.

Trailblazing governing bodies who must drive grassroots participation and showcase elite performance. Big brands looking to drive consumer behaviour, and sponsors seeking to engage with fans.

Whether the narratives have purpose or commercial at their heart, we are there to tell every story.

The FA has worked with MatchFit for several years on numerous projects across the women's and girls' game, the promotion of grassroots and our major domestic cup competitions. They've been an excellent extension of our team and we have always been grateful for the quality of their work and extremely wise counsel.

David Gerty

Head of Women's Football Communications, The FA

We love working with the team at MatchFit. Creative and fun, with outstanding industry knowledge and brilliant media contacts, they have been fantastic partners.

Richard Ayers

CEO, Rematch

What makes MatchFit PR?

The state which allows you to perform at your best.
Total sector focus on all aspects of sport from the grassroots to the elite, and from brands to governing bodies.
Unleashing the power of ‘earned-first’ stories from media relations to integrated campaigns.
Laser focus on audience whether we are reaching fans or participants, consumers or CEOs.
LiveScore 25 years of football fandom book created by MatchFit Sports PR Agency
Fueling fan passion with LiveScore.
Andy Robertson Mural for Topps Cards created by MatchFit Sports PR Agency
Owning sports collectibles with the Topps official UEFA EURO 2024™ range of stickers and cards.
Bloomsbury Football client of MatchFit Sports PR Agency
Bloomsbury Football.
Empowering our pro-bono charity partner Bloomsbury Football to change the game for young people.
Man City premier league celebration parade covered by MatchFit Sports PR Agency
Man City.
Showcasing Manchester City as innovators both on and off the pitch.
Let Girls Play the FA campaign created by MatchFit Sports PR Agency
The FA.
Celebrating The FA's competitions, teams, venues and initiatives.
Tennis courts of The LTA Lawn Tennis Association client of MatchFit Sports PR Agency
The LTA.
Helping The LTA open up tennis through the Parks Tennis Project.
Rematch Muhamed Ali Rumble in the Jungle event with MatchFit Sports PR Agency
Transporting boxing fans to ‘Rumble in the Jungle’ with Rematch, the sporting time machine.
GB Taekwondo MatchFit Sports PR Agency client
GB Taekwondo.
Telling amazing stories at the start of an Olympic year for GB Taekwondo.
MatchFit Sports PR Client
Helping connect sports lovers with amazing travel experiences.

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- DONE - add CSS animation :  small number grow to large size (finish grow silght after slide move finished)
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Our work unleashes the power of earned-first storytelling.
Whether it is for fans, participants, consumers or CEOs, our ’earned-first’ approach is truly audience-led.

From fully integrated campaigns and big-bang launch moments, to targeted press office and strategic comms, our award-winning work puts brilliant PR thinking first but ensures it is never seen in isolation.

Using our deep understanding and expertise within sport, we have the contacts and creativity to ensure PR makes a huge impact for our clients.


Our People.
Growing up playing and watching, our people were born with sport in their DNA. Put simply, sport has shaped the way we view the world, and retaining that passion helps us understand how sport truly works.

Combining this shared bond with our award-winning PR expertise and diverse industry experience, we’ve built a culture which empowers our team and clients to thrive.

Our Awards and Nominations.

Agency of the Year
Women's Football Business

Specialist Agency of the Year

Agency of the Year

Business of the Year

Agency of the Year

Our Services.

Media Coverage

Outstanding earned media coverage which reaches the right audience with the right message.

Exec Profiling

Navigating the business side of sport to showcase executives and leaders for our clients.

Press Office

Creative and hardworking press office which uses earned media expertise to deliver features and coverage.

Sponsorship PR

Using your assets to amplify integrated sponsorship campaigns with earned media, content creation and social activations.

Content Creation

We work with industry-leading production partners to lead creative and execute earned first content for use through-the-line.

Influencers and Talent

From strategy and creative, to contracting and shooting we work with world-class influencers and talent to elevate client campaigns.

Media Relations

We prioritise industry-leading media relations to ensure we are dialled into an ever-changing earned media landscape.


We work with clients on a dedicated and strategic SEO PR offering which significantly boosts search results and domain authority.

Crisis Comms

We work with brands, governing bodies and individuals to create proactive crisis communications strategies and reactive ‘live’ response.

Linkedin Strategy

Dedicated LinkedIn strategy and execution centred around thought-leadership and executive profile raising for clients.

Internal Comms

Seamless integration of integrated campaigns within client internal stakeholder groups.

Awards and Panels

Proactive and strategic support targeting relevant B2B client events and awards writing and submissions.

Get MatchFit

If you are interested in working with (or at!) MatchFit, we’d love to hear from you…
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