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Check out the latest news from MatchFit!

10.06.25 Case Study: EFL x Utilita Kids & Girls Cup.

With our work with the EFL, we’ve been shining a media spotlight on the Utilita Kids & Girls Cup, showcasing how “every kids’ dream” of playing at Wembley doesn’t necessarily have to wait.

02.06.25 Case Study: Switching Sides for EA F1 2025.

When EA SPORTS briefed agencies for the launch of F1 25, they had one goal in mind: drive awareness of the new game among casual audiences – think Drive to Survive fans, not just die-hard racers.

27.05.25 “The magic of the FA Cup” is alive and kicking.

That’s what our recent work with The Football Association has shown us at MatchFit. Read all about it from MatchFit's Tom Symons!

25.05.25 World Snooker Championships 2025.

We invited numerous high-profile names to a VIP experience at the World Snooker Championship Final at the iconic Crucible Theatre.

20.05.25 Women's FA Cup Trophy Tour 2025.

We were tasked with building excitement for the final and helping drive ticket sales to achieve what was a sell-out crowd.

20.05.25 Contura Orthopaedics appoint MatchFit.

We will lead on B2B and B2C communication for the brands cutting-edge injectable hydrogel, Arthrosamid®.

28.04.25 TravisMathew appoint MatchFit.

We are delighted delighted to announce the appointment premium golf apparel brand TravisMathew.

28.03.25

Fanatics Collectibles' flagship Regent Street store launch.

To mark the opening of Fanatics Collectibles’ debut global flagship store on London’s iconic Regent Street, we teamed up with Topps and Fanatics to curate an epic launch week.

17.04.25

MatchFit debate the greatest ever sporting moment.

Following Rory McIlroy's historic Masters win, we debate what the greatest sporting moment of all time is.

15.04.25

Phil Foden stars in GQ interview.

We recently collaborated with Manchester City and British GQ to set up an interview with Phil Foden.

24.03.25

FA: Biggest Ever Football Session.

We teamed up with the FA and Barclays for their Biggest Ever Football Session, engaging 300,000 young girls nationwide!

21.03.25

MatchFit expands with new Manchester Office and Director Appointments.

MatchFit has expanded with the launch of a dedicated office in Manchester.

17.03.25

FOUR Football Business Award Nominations.

We're delighted to have been shortlisted as finalists in four categories at the Football Business Awards 2025!

14.03.25

Sports Industry Awards 2025 Nomination.

We are incredibly proud to have been shortlisted as Specialist Agency of the Year at the Sport Industry Awards 2025.

17.02.25

MatchWornShirts
UK expansion.

Here’s what we’ve got up to in the first six months of our partnership…

13.02.25

Wolves' historic Adobe Women's FA Cup run.

This month we joined FA Women’s National League side Wolverhampton Wanderers at a training session ahead of their...

19.12.24

MatchFit's New Home: The Ultimate Sporting HQ.

After a mammoth moving-day, our people are up and running in our brand-new MatchFit office in Shoreditch. Pop in for a coffee and a game of pool!

28.01.25

LiveScore delivers live fan event with Premier League Legends.

We executed the LiveScore Live Fan Event in Liverpool, an evening filled with expert insight and lively debate. Here's what went down on the day!

11.01.25

Revving up excitement for Topps F1 Chrome.

We recently teamed up with our wonderful client Topps UK to launch their brand-new F! Chrome trading collection, celebrating the world of F1 in all its glory.

19.12.24

LiveScore ask fans to take ‘Extra Added Time’ for their mental health.

With additional time increasing in Premier League matches leading to more late action than ever, LiveScore knows that a little added time can make a huge difference.

8.12.24

Virgin Bet Bring ‘Women’s Day’ to Doncaster Racecourse.

We joined the Virgin Bet team at Doncaster Racecourse on Saturday, 9th November, to celebrate Women’s Day at the Virgin Bet November Handicap.

6.12.24

OKKULO launch light-based training research to enhance performance.

MatchFit help OKKULO to launch ground-breaking research into how light-based training can help athletes enhance performance.

27.11.24

THREE YEARS at MatchFit: Charlie Farmer Q&A.

MatchFit stalwart Charlie Farmer reflects on three years at the company before sadly departing for pastures new later this week. Thank you for everything, Charlie!

26.11.24

GRV Media appoint MatchFit.

We're thrilled to announce that GRV Media, home to a publishing portfolio of more than 40 sports websites, has chosen MatchFit to lead its brand communications.

15.11.24

Topps UK wins GOLD at The Drum Awards.

Our EURO 2024 campaign with our wonderful clients Topps UK won ✨GOLD ✨at The Drum awards this week!
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08.11.24

LiveScore reveals which young players will reignite the G.O.A.T debate.

LiveScore teamed up with Professor Dr. Tom Crawford to reveal the next generation of stars trending for the title of the G.O.A.T. 2.0 using innovative statistical analysis.

18.10.24

Kobbie Mainoo stuns superfans with Match Attax suprise.

The reactions were genuinely jaw-dropping! Our latest work with Topps UK created a huge splash with media (and it's not hard to see why!)
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27.09.24

A golden summer for GB Taekwondo.

The summer of sport got off to a great start with a thrilling EURO 2024, but the big event we were all waiting for was Paris 2024.
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10.09.24

Blakely Clothing appoint MatchFit.

The global men’s and women’s fashion brand, has chosen MatchFit to lead on its earned storytelling during a pivotal period of growth.
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02.09.24

MatchFit sponsored golfer heads Stateside.

We’re wishing our MatchFit-sponsored golfer Ed Mason the very best of luck as he begins his NCAA college golf career in the US.
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16.08.24

The FA: From Grassroots to Glory.

Spotlighting the pivotal personnel behind Harry Kane, Kobbie Mainoo and Phil Foden’s grassroots clubs during Euro 2024.

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12.08.24

Shortlisted for PRWEEK UK AWARD.
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Let Girls Play’s Biggest Ever Football Session 2024 shortlisted for 'Marketing Communications: Culture, Media, Sport and Travel' at the PRWeek UK Awards 2024.
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10.08.24

Fabrice Muamba Teams Up with Bloomsbury Football.

We're thrilled to announce that GRV Media, home to a publishing portfolio of more than 40 sports websites, has chosen MatchFit to lead its brand communications.

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05.08.24

MatchFit shortlisted for ‘Agency of the Year’ and ‘Best Supporter of Women’s Sport’.‍

We’re thrilled to have been shortlisted in TWO categories at this year’s Sports Business Awards.

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Andy Robertson Mural for Topps Cards created by MatchFit Sports PR Agency

27.03.24

Topps launch UEFA EURO 2024™ campaign.

We're delighted to announce the fantastic Topps as our newest client, kicking off with a HUGE campaign to activate their role as official licenced cards and stickers provider for UEFA EURO 2024™.
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MatchFit Sports PR Agency's Ellie Duley, former NCAA Swimming Star

14.05.24

Inside the world of women's NCAA college sport

Ellie Duley, our brilliant intern for April, is a former NCAA swimming star having competed for the University of Buffalo. Here, Ellie takes a look at the current state of NCAA women’s sport…

17.05.24

This is how we brew it! Behind the counter of our Adobe Women's FA Cup Final tour.

Jodie Rich, our newest Junior Account Executive, takes a look behind the scenes of our special PR and experiential activation ahead of the Adobe Women's FA Cup Final.

19.03.24

MatchFit shortlisted for 'Football Business of the Year' at Women's Football Awards!

We are thrilled to have been shortlisted as “Football Business of the Year” at the Women’s Football Awards 2024! We’re on a mission to make everyone love sport as much as we do. And in 2023 we got a little closer.

27.03.24

MatchFit shortlisted for two categories at the Football Business Awards 2024!

Some great agency news to start the week! We’re thrilled to have received TWO fantastic shortlistings at the Football Business Awards 2024: Women’s Football Business Award & Agency of the Year.

14.02.24

MatchFit shortlisted for 'Specialist Agency of the Year' at the Sport Industry Awards

It’s been a transformative 12 months. Underpinned by our immersion in the world of sport, we’ve unleashed the power of ‘earned’ storytelling for world-class clients, enjoyed significant growth and moved into our new agency home.

15.11.23

GB Taekwondo appoints MatchFit Sports PR ahead of Paris Olympics & Paralympics.

GB Taekwondo, the body responsible for elite athlete performance and pathway development in the UK, has appointed sports PR agency MatchFit as its retained agency.
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10.11.23

MatchFit wins 'Women's Sport Business of the Year -Silver' at the #SBA23!

After an epic year in which women's sport has been central to our best work, It is with great pride that we can announce that took home silver in the ‘Supporters of Women’s Sport’ category at this year’s prestigious Sport Business Awards 2023.
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03.11.23

We've still got it... MatchFit FC take to the pitch at the PR Cup 2023!

Competition mode was engaged this week as we took part in the PR Cup this week, with MatchFit FC featuring as one of an amazing 28 teams representing the PR industry!It was a fantastic afternoon together, all in aid of the brilliant Taylor Bennett Foundation and organised by Ready10.