Launching Fanatics Collectibles' flagship Regent Street store

To mark the opening of Fanatics Collectibles’ debut global flagship store on London’s iconic Regent Street, we teamed up with Topps and Fanatics to curate an epic launch week.

First up: a press and influencer preview event that provided a ‘first look’ at the store for media including Time Out, TalkSPORT, VERSUS and Retail Week, and for influencers including Elz the Witch, Manny, WillNE and loads more.  

Next was the VIP launch party which featured a live and in-person episode of Rio Ferdinand Presents with guests Dominic Solanke, Tosin Adarabioyo and Fanatics Founder, Michael Rubin. The packed out crowd featured media, influencers, celebs, collectors and fans alike. Coverage came through from The Sun, ESPN, Yahoo, The Athletic, The FT, and much more!

Finally, to end the week with a bang, the one and only Lewis Hamilton swung by to cut the ribbon and officially open the shop doors. With camera crews, influencers, media and adoring fans in attendance, it’s safe to say that the Fanatics Collectibles store opening was unmissable!