We're thrilled to announce that Contura Orthopaedics has appointeda MatchFit to lead on B2B and B2C communication for its cutting-edge injectable hydrogel, Arthrosamid®.
MatchFit will support the brand’s vision by elevating its profile and offering within the sports world, in a bid to reach more people suffering from the condition.
Arthrosamid® is an alternative for knee replacement surgery, with a simple, one-step out-patient procedure performed in a day that doesn’t involve the disruptive recovery period usually associated with surgery, and provides a significant pain reduction in knee OA pain– even five years post-treatment.
Following a competitive pitch process, MatchFit will support the brand through an integrated programme of activities designed to showcase the product’s impact and to amplify its presence to sports participants and fans.
MatchFit will work with Arthrosamid®’s group of advocates, including a number of high-profile, retired athletes, to tell their stories and educate the public about knee osteoarthritis and the benefits after using Arthrosamid®. The agency will also support on the announcements of several exciting new partnerships for Contura Orthopaedics.
Rakesh Tailor, CEO of the Contura Orthopaedics, comments; “Knee osteoarthritiscan severely diminish a patient's quality of life, turning everyday activities into daunting challenges. For patients who are not suitable for surgery or are deemed too young for knee replacement surgery, Arthrosamid® offers a game-changing solution as a safe, non-degrading hydrogel delivered in a single injection, providing long-lasting pain relief that can last up to five years.
We are excited to work with high-profile, retired athletes, share their stories and inspire others with their experiences using this innovative treatment. Collaborating with MatchFit will provide us with unparalleled access to communication channels that will engage a wide and enthusiastic audience of active sports enthusiasts.
This community, which includes runners, athletes, fitness enthusiasts, sports hobbyists, and active individuals, is determined to continue participating in the activities they love, without being hindered by pain and discomfort. Together, we aim to amplify the reach of Arthrosamid® and connect with more people suffering from knee osteoarthritis."
Donald Parish, Co-Founder of MatchFit, said; “I am delighted that MatchFit has been chosen by Contura Orthopaedics to drive awareness of their life-changing Arthrosamid® product. As an agency we are huge believers in the power of sport and emphasise with sufferers of knee osteoarthritis for whom that magic can be compromised. We love the fact that Arthrosamid® is helping thousands of people to write a new sporting chapter and can’t wait to elevate their own brand through our creative campaigns.”
The announcement comes as MatchFit continue to expand its impressive client roster which already includes The FA, LiveScore, Manchester City, The LTA, Topps, The EFL, MatchWornShirt and TravisMathew.
